About

Who we are

Training plans built by
people who actually race

Every plan on this site was created by runners who have stood on the start line — from local 5Ks to the Olympic Games. We don't sell theory. We sell what works.

My name is Esen Bay. I started this platform in 2023 because I kept seeing the same problem: runners following generic training templates that were never designed for them, burning out, getting injured, or simply plateauing months before their goal race.

I've been running since 2014 — chasing 5K times, racing half marathons, learning the hard way what training works and what doesn't. Along the way I was lucky enough to connect with Ilya Tyapkin, a Kyrgyz Olympic marathon runner whose understanding of distance training is, simply put, on another level.

"Most runners train hard. Elite runners train smart. The difference isn't fitness — it's structure."

Together, we set out to close the gap between Olympic-level coaching methodology and everyday runners. Every plan in our store — from the beginner 5K to the Sub-3:00 marathon blueprint — was built from that philosophy: progressive, structured, and tested by real athletes at every level.

Meet the coaches

Ilya Tyapkin

Olympian · Head Coach

Ilya is the athletic backbone of every plan we publish. As a professional marathon runner who competed at the 2016 Rio Olympic Games and holds the Master of Sports of International Class (MSMK) title for Kyrgyzstan, his credentials are the real deal — but what sets him apart as a coach is his ability to translate elite methodology into structured plans that work for athletes at every level.

In 2024 alone he claimed bronze at the Asian Marathon Championships and bronze in the 10K at the Central Asian Championships — proof that the training system behind these plans is still actively race-tested at the highest level.

Olympic Games participant — Rio 2016
MSMK (Master of Sports, International Class) — Kyrgyzstan
Bronze Medal — 2024 Asian Marathon Championships
Bronze Medal — 2024 Central Asian Championships (10K)
Multiple international marathon & half marathon wins

Personal records

10K

30:14

Half marathon

1:05:33

Marathon

2:17:05

Esen Bay

Founder · Runner

Running since 2014, Esen brings the perspective every competitive recreational runner needs: someone who wasn't born with elite talent, but built genuine speed through consistent, structured training. With wins across 5K, 10K, and half marathon races — and a sub-1:21 half marathon — he knows firsthand what separates runners who plateau from those who keep improving.

Every plan on this site passes through Esen's filter: does this actually work for a real runner with a job, a life, and limited training time? If the answer is no, it doesn't ship.